With the invention of the internet came the 'Pugternet' (a collection of websites and social media exclusively about pugs!) . In 2015 Lahav started an instagram account for Momo, his pug, who now has over 37k followers (@momopug2000). The fantastic/bizarre elements of instagram dogs as a medium for proxy representation necessitated deeper exploration of this pugternet. We see people pretending to be their dogs online and those dogs are often in costume as humans. This black mirror reflection of ourselves questions pop cultures love affair with pretending to be some else online and reflects on a society where one of the top instagram celebrities is a pug with over 2 million followers.
In 2016, Lahav and Momo created a pug website at www.pugcity.org (a pug content aggregate site, including interviews with Momo's instagram pug friends) and published a Pug Jokebook (Available on Amazon)
Below are some paintings of Momo and her friends.